Bounty Agro brings no antibiotic chickens to the market as a safer and healthier meat alternative

Poultry can be a healthier alternative to beef and pork as a source of protein. Having raised awareness on the many health advantages of consuming chicken meat, more Filipinos turn to poultry meat as part of a wholesome diet.


Ideally, in order for poultry meat to provide optimal benefits, chicken should be raised using little to no chemicals. That is why Bounty Agro Ventures, Inc. (BAVI) endeavors to make its products safer for the family as it introduces the Philippines’ first-ever, all-natural antibiotic-free chicken.

BAVI, through its pioneering no antibiotics ever (NAE) system, has eliminated the use of antibiotics starting from day one until the chickens are processed, ensuring they are raised naturally. Moreover, through its roasted chicken brands Chooks-to-Go, Uling Roasters and Reyal, BAVI is bringing these safer-to-eat chickens conveniently closer to Filipino households.

BAVI president and general manager Ronald Mascariñas said. “As part of our commitment to nurture the health of the nation, we are continuously finding ways to innovate and offer only the safest chicken choices.”  

“The launch of NAE in the country is one of the steps that we are taking towards giving healthy and quality food choicesat affordable prices to Filipinos,” Mascariñas added.

So far, all Chooks-to-Go stores in Ilocos, Isabela, Pangasinan and Southern Tagalog are serving NAE, as well as all Reyal and Uling Roasters stores in Ilocos and Isabela.

In the near future, a lot more households in various parts of the country will be able to taste the goodness of safer-to-eat antibiotic-free roasted chicken as BAVI makes NAE chicken available in its nearly 2,000 stores nationwide.

“We recognize that consumers, especially homemakers, desire for safe food to nourish their families and loved ones. We share this desire with them that is why we continue to innovate our products and strive to offer the best to them,” Mascariñas concluded.

BAVI also said that the availability of NAE in its retail stores emphasizes the fact that safe and healthy food need not be expensive.

Raised antibiotic-free, chicken is safer to eat

For many years, antibiotics have been used to promote growth, and prevent and treat diseases in chickens. However, excessive use of antibiotics in livestock and poultry could result in the development of antibiotic resistance in disease-causing bacteria. These micro organisms pose the risk of being transferred to consumers when they eat contaminated meat that is not properly cooked, posing a threat to their health and wellness.

For this reason, global meat producers Perdue Farms and Tyson Foods have pioneered the shift to bringing antibiotic-free chicken to the international market for a healthier alternative. With this, BAVI has upgraded its processes to become the country’s first and only poultry integrator to utilize an NAE chicken production system.

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